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Business Owners!

Looking to increase traffic to your website or business? If you aren't happy with current traffic, consider revisiting your landing pages!

For those of you who are not using them, you might want to try. Landing pages are "lead" pages that you post on the Web to gain information about potential clients through a lead form or "squeeze" page.

The most effective way to generate traffic from "lead" pages is to make each one unique to the offer you are marketing. For instance, if you want to draw traffic to a You Tube or webinar, each offer should have its own landing page. You may also want to create a landing page for visitors to download specific offers or freebees.

This might include e-books, white papers or free services or products.

Landing pages offer specific relevant offers that potentially convert visitors to leads and ultimately turn them into customers. Think of it like a cyber bridge between your customer and your business or site.
The mistake many business owners make is to send website visitors directly to their website with no clear direction of how they will be helped. By capturing them instead through a landing page that has a relevant offer or advice, you stand a greater chance of converting them to leads.

There are some helpful steps to follow to build an effective Landing Page.

This include:

1. Creating a gripping headline: Like you, a lot of people surfing the web have little time to read a whole lot, so your headline should be captivating and relative to something important to them. You generally have less than 3-5 seconds to grab them, and you want them to click on your headline and look at your offer.

Make sure the headline relates to what you are offering them. There's nothing more annoying for a visitor than to click on something and find out it's just a come-on or advertisement, and not something they can legitimately use.

2. Make the page content interesting: Once your visitor clicks on your landing page, make sure that the information you provide is concise, beneficial to them, and clear about the offer.

Bullets or numbered lists work well to grab them.

3. Keywords and tags: In order for your message to reach the biggest and most targeted audience, be sure that you include keywords and tags to get the most bang for your buck.

4. Spread the love: Share buttons on your landing page give your visitor an opportunity to spread the news about your offer to their friends and colleagues.

Social networking is key to getting your information out to the masses.

5. Know when to hold them: If you get visitors to your landing page, the last thing you want is to give them a reason to leave, and that includes offering links that pull them from filling out the information you need to convert them to a lead.

So, remove navigation and links and keep the directions simple: Fill out the short form below to receive x, y, or z.

After that, when they go to the next level, you can offer them a link that will further integrate them into your system.

6.

Make the format Form-Friendly: A mistake many business owners make is to put the form they want potential customers to fill out at the bottom of the landing page, but you want the form "above the fold" so viewers see it immediately. Don't make them hunt.
They won't bother and it's a sad way to lose a potential customer. Make the form v (adsbygoogle = window.adsbygoogle || []).push({});
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